Promoting Whole-Person Primary Care

The Primary Care Collaborative (PCC) is leading a multi-year initiative on whole-person care and lifestyle medicine.

 Through education, convening, communications and policy change, we aim to ensure primary care promotes wellbeing and fosters healthy communities.

What is whole-person primary care?

Whole-person primary care promotes the full health of individuals and their communities by not only treating disease but by promoting wellbeing. It approaches people holistically—supporting their physical, mental, social and spiritual needs—and as partners at the center of their own care. Whole-person primary care uses an array of approaches to promote health, from conventional medicine to lifestyle coaching, community connection, self-care and complementary therapies like acupuncture and mindfulness. It relies on a diverse team of professionals to help individuals reach their own health goals.

Join the Conversation

PCC convenes thought leaders to explore how whole-person care should be incorporated into primary care. Tune into the webinars below to gain insights into the evolving conversation around whole-person care and lifestyle medicine.

PCC’s Goals

PCC’s initiative aims to:

Our Progress So far

PCC and its members have made strides in the first year and a half of the initiative. Some achievements include:

  • Updating the Shared Principles of Primary Care—endorsed by nearly 400 organizations—to better reflect all aspects of whole health.  Revised through an iterative, in-depth process, our community’s aspirational vision of primary care now better emphasizes wellbeing, health promotion, community engagement, and clinician wellbeing.
  • Conducting annual surveys of the primary care community about their receptivity to whole-person approaches and assessing multiple data to identify hesitancies to uptake of whole-person care and lifestyle medicine. See survey results from year 1 here and year 2 here.
  • Educating PCC members and the broader community about the evidence for whole health approaches and how and why to effectively implement them. We hosted a series of webinars on these topics; featured health promotion models at in-person member meetings and committee conversations; and highlighted whole-person approaches at the 2025 PCC conference.
  • Convening a 16-member Workgroup on Whole-Person Care and Lifestyle Medicine made up of whole health champions and sector influencers. Members serve as subject matter experts to inform PCC’s whole health activities while amplifying PCC’s messages within their diverse networks.
  • Engaging PCC’s Board of Directors on topics related to whole-person primary care to solicit strategic guidance and unify support among PCC’s leading member organizations. This includes a Board site visit to an employer-sponsored comprehensive wellness center and co-convening a roundtable of Fortune 500 Company Medical Directors to share insights on delivering wholistic primary care to employees.
  • Messaging whole health concepts and evidence via PCC’s social media, newsletter, website, thought leadership, and earned media. Our communications work also includes public polling to better understand how consumers value whole-person primary care and to what extent it’s available to them.
  • Exploring policy changes to further whole-person primary care and advancing them in comment letters and conversations with policymakers. PCC continues to consider ideas with the input of PCC’s Policy and Advocacy Committee, Whole Health Workgroup, Behavioral Health Integration Workgroup, and Primary Care Innovators Group and works to inform the Administration and Congress to advance payment and practice change that supports whole health.

Whole-Person Care Workgroup

The Primary Care Collaborative has convened a workgroup to guide the organization’s efforts on whole-person care. The group consists of whole-health and lifestyle medicine leaders from across the health care landscape.

Sponsors

PCC’s initiative is jointly funded by Healing Works Foundation (HWF) and Ardmore Institute of Health (AIH).

HWF makes grants to advance the understanding and availability of whole person care in primary care and cancer care in a way that is sustainable and scalable.

AIH works for a future where healthy environments and lifestyles provide equitable and preferred methods to prevent, treat, and reverse chronic diseases such as obesity, diabetes and heart disease.

Featured Resources

All Speakers Primary Care Wins
July 31, 2026

Latest Whole-Person care News

How can I learn more?

Subscribe to PCC’s mailing list to receive our quarterly updates and webinar offerings. You can also check out the 2023 report on whole health out of the National Academies of Science, Engineering, and Medicine that summarizes the evidence behind this approach and profiles a variety of health care settings where teams are delivering whole-person care.