PCC launched the Better Health – NOW campaign in 2022 to advocate for increased investment in primary care and to promote primary care payment models that ensure all communities have access to care.

All PCC members who sign onto the Campaign’s Concordance Recommendations (CR) are invited to shape the related policies that the Campaign is promoting. The CRs are based on the payment recommendations in the NASEM primary care report.

The Better Health – NOW campaign partners meet monthly to discuss strategy and policy positions.